Collaborating with artisans is an essential aspect of my work as a designer. I specialize in contemporary design, including aesthetics, functionality, trends, and color palettes. Meanwhile, the artisans are skilled in various aspects of their craft, including their expertise in working with different materials, utilizing ancestral techniques, incorporating culturally significant iconography, and creating pieces that are in line with the distinct cultures of each region.
Together, our collaboration ensures that our designs honor both the contemporary and traditional aspects of Peruvian culture. By leveraging the unique skills and expertise of both parties, we create beautiful and functional products that reflect the diversity and richness of Peru’s cultural heritage. Our collaborative work highlights the importance of preserving traditional practices while embracing modern design principles.
MACHINE EMBROIDERY OR MAQUINASQA
La casa de Freja is the bond to my beloved Peru, working and creating
together with artisans, who are the living expression of our culture.
We believe each design has a story, and every handcrafted work
has a soul. Artisans share our culture’s passion, joy, and wisdom
and rescue traditional techniques.