HOW IT'S MADE
Collaborative work with artisans. As a designer, I manage the contemporary design part (aesthetic and functional), trends, and color palette. At the same time, the artisans are the masters in handling materials, production techniques, and design according to the cultural approach of each region of Peru.
MACHINE EMBROIDERY OR MAQUINASQA
La casa de Freja is the bond to my beloved Peru, working and creating
together with artisans, who are the living expression of our culture.
We believe each design has a story, and every handcrafted work
has a soul. Artisans share our culture’s passion, joy, and wisdom
and rescue traditional techniques.